Kate Spade / Green Launch
Establishing the modern era of a New York classic
We wanted to revitalize the iconic brand Kate Spade brand in a way that honored its heritage of creative optimism but with a modern twist. We started with the distinctive color that has been at the heart of the brand since day one, green.
“We’ve Got a Thing for Green” brought Kate Spade’s new signature green collection to life across a suite of assets promoting the Green product launches as well as the redesigned packaging system.
The design elements were activated to create excitement through film, NYC taxi wraps, and digital moments—all meant to dimensionalize the graphic nature of the pieces and evoke the experience of discovery.
We partnered with Sylvain Lab on a launch campaign rooted in a design system of green and bold graphic elements.
