Cheerios / Good Goes Round
Architecting an iconic brand platform on the virtuous circle of good that starts when you put good stuff in your body.
GOOD GOES ROUND / Anthem :60
We worked hand in hand with General Mills to create an enduring brand platform that could highlight the circular story of how putting good food in your body enables you to put goodness into the world. Like an edible version of ‘Pay it Forward,’ Good Goes Round is now used on all things Cheerios from commercials, to packaging, to an internal rallying cry, to events, activations and even our partnership with the Ellen show.
We built a partnership between the Ellen show and Cheerios to kick off a chain reaction of Americans doing good things for each other.
