Mini / The Inter Drive
Honoring the magical power of small things with a magically crafted story about Mini’s founder.
Through the magic of illustration and light, “The Inner Drive” brings the story of Mini founder, Alec Issigonis, to life within the pages of a book. Each scene uncovers an aspect of the ambition and ingenuity behind the creator of this iconically small car.
“The Inner Drive” was created and shot in Milan, Italy with renowned Italian director Virgilio Villoresi and artist Virginia Mori .
A true tribute to craft, the filmmakers captured every shot practically with no post production effects.