Samsung / ANTI diary
Launching the fastest album to go Platinum in history, with an intimate and surreal journey into Rihanna’s psyche.
ANTIdiaRy / Casestudy
In this collaboration with Rihanna’s creative team, immersive theatre company Punchdrunk and visionary director Woodkid; fans followed Rihanna on an 8 week episodic journey through films, immersive mobile stories and real world events uncovering the hidden meaning behind the music on her new album ANTI.
Samsung released the album first exclusively to fans who followed the clues to find their way to Rihanna’s origins.
We created an 8 chapter film following Rihanna on a surreal and intimate journey from an innocent girl in Barbados to a powerful global icon.
Watch all 8 chapters below.
Chapter Film 1 / :60
Chapter Film 2 / :60
Chapter Film 3 / :60
Chapter Film 4 / :60
Chapter Film 5 / :60
Chapter Film 6 / :60
Chapter Film 7 / :60
Chapter Film 8 / :60