Kate Spade / It All Started With
Pairing an unexpected collection with unexpected adventures
For Spring 23, we invited the world on a (mis)adventure.
Inspired by a belief in the optimism of unknown possibilities, we created a series of stories to peak curiosity and invite people to embrace the unexpected moments because they make for the best stories.
“It all started with…” was the prompt that underpinned each story across stills, film, OOH and social.
It could be a curious nature, nine planets in retrograde, or a sudden shower. But wherever it starts, its going to end somewhere interesting.
